American Sleep Association is an organization dedicated to improving public health by increasing awareness about the importance of sleep and the dangers of sleep disorders. The client wants to spread awareness of sleep deprivation. This PSA poster campaign theme centers around the idea that when you get the correct around of sleep, you’re on your way to conquering your day. Originally the campaign had a more serious tone, but upon peer feedback, I decided to stick to a more upbeat and playful approach regarding such a serious subject. I chose to play with the white space more in this project and stay on the side of simplicity. The overall theme of the project is sleep so I was chose colors that would infuse the image with a sense of calm and relaxation.

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Deliverables: set of posters for print